Modulele de specialitate 1BC

 Marketing & Service Management

– Instrumente de Marketing
– Segmente de piata si target
– Marketing Planning
– Management-ul de brand
– Diferentiere&pozitionare
– Cercetare de piata
– Marketingul serviciilor

 Resurse umane

– Recrutare personal
– Selectare personal
– Motivare personal
– Dezvoltare personal
– Evaluare angajati
– Principii legale de angajare
– Comunicare corporate
– Stiluri de leadership

 Corporate Management

– Managementul principiilor corporate
– Instrumente strategice
– Evaluare strategica
– Dezvoltarea strategiilor
– Management generator de valoare
– Management-ul performantei

Management-ul Productiei, Procesului&Calitatii

– Planificarea productiei
– Logistica
– Aprovizionare
– Productie interna si externa (fabricare/cumparare)
– Management-ul procesului
– Management-ul calitatii

Contabilitate&Analiza Rezultatelor Financiare

– Contabilitatea fluxului cu TVA
– Principii de evaluare
– Evaluari anuale
– Analiza rezultatelor financiare
– Calculul veniturilor&cheltuielilor
– Alinierea proprietății corporative

Management-ul Costurilor

– Cost-type accounting
– Cost splitting
– Cost centre accounting
– Unit cost accounting (price calculations)
– Calculation incomes & expenses
– Break-Even-Point

Management Financiar&Planificarea Investitiei

– Investment and financial planning
– Investment accounting processes
– Interest and annuity calculation
– Key financial indicators
– Loan / credit application and creditworthiness
– Securities, warrants

Economie

– Business cycles and forecasts
– Monetary policy and inflation
– European system of central banks
– Interest and exchange rate developments
– Money market & capital market

Legislatia Afacerilor

– Clauze legislative in UE
– Private-law provisions in personal and property law, and the law of obligations
– Protectia consumatorului
– Calitatea produselor
– Legislatia Comertului
– Legislatie corporate

Engleza pentru afaceri

– Apeluri telefonice,scrisori&e-mail
– Comunicarea cu partenerii&colegii
– Recrutare & aplicare job
– Norme de eticheta in business
– Business-ul tau si economia
– Management financiar
– Folosirea corecta a gramaticii